--- title: "The Future of Laundry Treatments & Clothing Care" description: "Learn more about the founders that fired themselves from fashion, with the aim for a more sustainable future for the fashion industry & your wardrobe." url: "https://bio-restore.clearagency.ai/about" canonical: "https://bio-restore.clearagency.ai/about" markdown_url: "https://bio-restore.clearagency.ai/about.md" site: "BIORESTORE" publisher: "BIORESTORE" language: "en-US" updated: "2026-11-12" breadcrumbs: - "Home: https://bio-restore.clearagency.ai/" - "The Future of Laundry Treatments & Clothing Care: https://bio-restore.clearagency.ai/about" translations: - "da-DK: https://bio-restore.clearagency.ai/da/about" - "de-DE: https://bio-restore.clearagency.ai/de/about" - "fr-FR: https://bio-restore.clearagency.ai/fr/about" - "ja-JP: https://bio-restore.clearagency.ai/ja/about" - "lv-LV: https://bio-restore.clearagency.ai/lv/about" - "nl-NL: https://bio-restore.clearagency.ai/nl/over" - "sv-SE: https://bio-restore.clearagency.ai/sv/about" x_default: "https://bio-restore.clearagency.ai/about" --- # The Future of Laundry Treatments & Clothing Care > Learn more about the founders that fired themselves from fashion, with the aim for a more sustainable future for the fashion industry & your wardrobe. ## Other’s Sell Soap, We Sell Longevity ![BIORESTORE treatment boxes stacked on a pale grey surface](https://bio-restore.clearagency.ai/media/mwbrsdsm-8gjtv9cy.webp) At BIORESTORE, we believe that the life of your clothes should be longer, not shorter. In today’s world, it’s all too common to buy a new garment, wear it repeatedly, and then watch it become worn-out far too quickly. This cycle contributes to unnecessary waste, environmental strain & the constant need to buy more. We see a better way & we’re here to change the narrative. BIORESTORE isn’t just a range of laundry products – it’s a commitment to a more mindful and sustainable future for the textile industry. It’s a pathway to treat our clothes differently & embrace a better way of caring for them that not only prolongs their lifecycle but also keeps them looking and feeling new for longer. [SHOP NOW](https://bio-restore.clearagency.ai/collections/fabric-care) - **1 x** — Global Change Award 2022 — presenetd by the H&M FOUNDATION recognising the innovative approach of BIORESTORE to sustainable fashion - **57,142*** — 57,142 Clothing items restored 2024 — Based on volume of BIORESTORE Cotton sold to date 01.03.2024* *Verified by Climate Partner gmbh - **351,400*** — CO2e Saving Potential of BIORESTORE Cotton — Based on volume of BIORESTORE Cotton sold to date 01.03.2024* *Verified by Climate Partner gmbh - **87.64%*** — Saving of CO2e emissions per t’shirt — when using BIORESTORE Cotton to restore 1 t’shirt vs buying a new t’shirt* *Verified by Climate Partner gmbh ### Our Story - The Start — The philosophy of clothing care isn’t something new. For generations, people have known how to take care of their clothes, how to make them last & how to preserve their value. But over time, this tradition faded, replaced by fast fashion & a throwaway culture. As a part of the fashion industry, we saw this shift firsthand and decided to bring that wisdom back & to push it forward with BIORESTORE’s innovative Laundry Re-Tergent™ Treatments. That’s when in 2020 our founders Wajahat and Richard fired themselves from the Fashion & Textile industry & started BIORESTORE. - Today — Since our beginning in 2020, BIORESTORE has been dedicated to changing the perception of how we care for our clothing. In a short span, we’ve expanded our product line to include five innovative laundry treatments, each designed to restore & prolong the life of your clothing. Through our efforts to date (01.03.2024), **BIORESTORE has restored** more than **57,142* clothing items**, contributing to a potential saving reduction of approximately 351,400kg* in CO2e emissions. This achievement was recognised in 2022 by the **H&M Foundation,** with the presentation of the prestigious **Global Change Award** identifying the innovative & sustainable approach BIORESTORe has to clothing & fashion, with the potential for global impact & sustainable change. ***Verified by Climate Partner gmbh** - The Future — Our goal is to embrace sustainable fashion & garment care by enabling people to restore & revive what they already have in their wardrobes rather than adding brand-new pieces to their shopping baskets & overflowing wardrobes. With major fashion brands & independent retailers stocking BIORESTORE & thousands of satisfied customers, we are excited about the future of BIORESTORE Laundry Re-Tergent™ Treatments & the shifting mindset towards sustainability. After many years in the fashion & textile industry, we understood the urgent need for a better way to care for our clothes & our planet. Driven to make a real impact with this global challenge we fired ourselves from the fashion & textile industry, in order to redefine the way we care for & treat our clothes, aiming to solve the lifestyle to waste-pile lifecycle 1 wardrobe at a time. Wajahat Hussain & Richard Toon Founders of BIORESTORE ![Wajahat Hussain and Richard Toon, founders of BIORESTORE](https://bio-restore.clearagency.ai/media/mwbrsgo8-72w0983b.webp) ### AWARD-WINNING - Global Change Award - H&M Foundation - Norrsken - Sustainable Development Goals ![BIORESTORE Restore Cotton box](https://bio-restore.clearagency.ai/media/mwbrsi2t-6edhjcpp.webp) ![BIORESTORE Odour Defense box](https://bio-restore.clearagency.ai/media/mwbrsi5s-j5fi9i1o.webp) ![BIORESTORE Super White box](https://bio-restore.clearagency.ai/media/mwbrsiqu-6938insk.webp) ![BIORESTORE Textile Conditioner box](https://bio-restore.clearagency.ai/media/mwbrsiqm-69w50keu.webp) ![BIORESTORE Water Seal box](https://bio-restore.clearagency.ai/media/mwbrsiuf-9glj0hty.webp) ### AS SEEN IN - WWD - Harper's Bazaar - El País - H&M Group - Condé Nast - Scandinavian Mind - Drapers - Ecotextile News ### Fabric Care - [Halloween Wardrobe Refresh: How to Care for Clothes You Already Own](https://bio-restore.clearagency.ai/news/halloween-wardrobe-refresh) — Article, 2026-10-28. Getting ready for Halloween? Discover how BIORESTORE helps refresh suitable cotton-rich garments and explore bundles for a smarter laundry-care routine. - [BIORESTORE Baltics Delivery | Latvia, Estonia & Lithuania](https://bio-restore.clearagency.ai/news/biorestore-baltics-delivery-latvia-estonia-lithuania) — Article, 2026-10-14. Shop BIORESTORE clothing-care treatments in Latvia, Estonia and Lithuania. Our Latvia warehouse supports delivery in approximately 2–4 business days. - [We're Partnering with UNIQLO This April and Your Cotton Wardrobe Is Ab](https://bio-restore.clearagency.ai/news/were-partnering-with-uniqlo-this-april-and-your-cotton-wardrobe-is-about-to) — Article, 2026-04-01. You know that cotton T-shirt you keep reaching for the one that's been washed a hundred times and is starting to look it? Or the hoodie that used to be a deep, rich navy and is now... something more… [VIEW ALL](https://bio-restore.clearagency.ai/news) ## Related pages **Main pages** - [Sustainable Laundry Treatments & Fabric Care Solutions](https://bio-restore.clearagency.ai/) ([Markdown](https://bio-restore.clearagency.ai/home.md)): Discover the future of fabric care with BIORESTORE, your ultimate solution for sustainable laundry treatments. Restore and rejuvenate your garments with eco-friendly, effective results - [Ads Creative Expert](https://bio-restore.clearagency.ai/ads-creative-expert) ([Markdown](https://bio-restore.clearagency.ai/ads-creative-expert.md)): BIORESTORE - [Amazon Expert](https://bio-restore.clearagency.ai/amazon-expert) ([Markdown](https://bio-restore.clearagency.ai/amazon-expert.md)): BIORESTORE - [B2B Inquiry](https://bio-restore.clearagency.ai/b2b-inquiry) ([Markdown](https://bio-restore.clearagency.ai/b2b-inquiry.md)): BIORESTORE - [B2B Registration Form](https://bio-restore.clearagency.ai/b2b-registration) ([Markdown](https://bio-restore.clearagency.ai/b2b-registration.md)): BIORESTORE - [B2B Registration Success](https://bio-restore.clearagency.ai/b2b-registration-success) ([Markdown](https://bio-restore.clearagency.ai/b2b-registration-success.md)): BIORESTORE - [BIORESTORE B2B](https://bio-restore.clearagency.ai/biorestore-b2b) ([Markdown](https://bio-restore.clearagency.ai/biorestore-b2b.md)): BIORESTORE - [BIORESTOREXHM](https://bio-restore.clearagency.ai/biorestorexhm) ([Markdown](https://bio-restore.clearagency.ai/biorestorexhm.md)): Exclusive H&M Nordic Member App Discount on BIORESTORE! Enjoy eco-friendly textile care that extends garment life with this special offer for members. - [BiorestoreXPolarnOPyret](https://bio-restore.clearagency.ai/biorestorexpolarnopyret) ([Markdown](https://bio-restore.clearagency.ai/biorestorexpolarnopyret.md)): BIORESTORE - [Career](https://bio-restore.clearagency.ai/career) ([Markdown](https://bio-restore.clearagency.ai/career.md)): BIORESTORE - [Get in touch and contact us](https://bio-restore.clearagency.ai/contact) ([Markdown](https://bio-restore.clearagency.ai/contact.md)): Do you have a question about BIORESTORE, follow the link for our contact information. - [CRM Specialist](https://bio-restore.clearagency.ai/crm-specialist) ([Markdown](https://bio-restore.clearagency.ai/crm-specialist.md)): BIORESTORE - [Excl](https://bio-restore.clearagency.ai/excl) ([Markdown](https://bio-restore.clearagency.ai/excl.md)): BIORESTORE - [BIORESTORE FAQs - Everything you need to know](https://bio-restore.clearagency.ai/faqs) ([Markdown](https://bio-restore.clearagency.ai/faqs.md)): Do you have a question about product usage, instructions, how to, ingredients or product safety – check out the Frequently Asked Questions page. - [Full Stack Developer](https://bio-restore.clearagency.ai/full-stack-developer) ([Markdown](https://bio-restore.clearagency.ai/full-stack-developer.md)): BIORESTORE - [H&M Foundation Global Change Award Winners 2022](https://bio-restore.clearagency.ai/gcapage) ([Markdown](https://bio-restore.clearagency.ai/gcapage.md)): H&M Foundation Global Change Award Winners BIORESTORE are shaking up the fashion industry putting a new spin on laundry with sustainable clothing & textile care - [Invoice](https://bio-restore.clearagency.ai/invoice) ([Markdown](https://bio-restore.clearagency.ai/invoice.md)): BIORESTORE - [Job Open Application](https://bio-restore.clearagency.ai/job-open-application) ([Markdown](https://bio-restore.clearagency.ai/job-open-application.md)): About the job Welcome to BIORESTORE! We are a leading innovator in the field of sustainable garment rejuvenation technologies, striving to redefine the boundaries of textile sustainability and responsible fashion. Our mission is to develop groundbreaking solutions that revitalize garments, promote a - [Marketing Assets](https://bio-restore.clearagency.ai/marketing-assets) ([Markdown](https://bio-restore.clearagency.ai/marketing-assets.md)): 📄 Download (PDF) - [Our Promise - 100% Money Back Guarantee Policy](https://bio-restore.clearagency.ai/money-back-guarantee-policy) ([Markdown](https://bio-restore.clearagency.ai/money-back-guarantee-policy.md)): BIORESTORE stands by the quality of our product & it’s results, if you are not satisfied we offer a ‘’no fuss’’ Money Back Guarantee Policy. - [NFC](https://bio-restore.clearagency.ai/nfc) ([Markdown](https://bio-restore.clearagency.ai/nfc.md)): BIORESTORE - [Odour Defense Page](https://bio-restore.clearagency.ai/odour-defense-page) ([Markdown](https://bio-restore.clearagency.ai/odour-defense-page.md)): BIORESTORE - [Open application](https://bio-restore.clearagency.ai/open-application) ([Markdown](https://bio-restore.clearagency.ai/open-application.md)): BIORESTORE - [Privacy Policy Your Data, Secure & Protected](https://bio-restore.clearagency.ai/privacy-policy) ([Markdown](https://bio-restore.clearagency.ai/privacy-policy.md)): Learn how BIORESTORE protects your privacy. Our policy ensures secure data handling, transparency, and compliance for a safe and trusted shopping experience. - [Product Knowledge](https://bio-restore.clearagency.ai/product-knowledge) ([Markdown](https://bio-restore.clearagency.ai/product-knowledge.md)): BIORESTORE - [Return Policy](https://bio-restore.clearagency.ai/return-policy) ([Markdown](https://bio-restore.clearagency.ai/return-policy.md)): BIORESTORE has a 30-day return policy from the date you have received your order. To be eligible for a return, your item must be in the same condition that you received it, unopened, unused, and in a condition which can be resold. NOTE: If your purchase is opened after purchase, we will not be able - [BIORESTORE Shipping & Returns - Hassel free, Fast & Easy Refunds](https://bio-restore.clearagency.ai/shipping-returns) ([Markdown](https://bio-restore.clearagency.ai/shipping-returns.md)): Explore the BIORESTORE Shipping & Returns policy. Enjoy fast delivery, hassle-free returns, and easy refunds to ensure a seamless shopping experience. - [Where to Buy BIORESTORE - Stockists & Store Locator](https://bio-restore.clearagency.ai/stockists) ([Markdown](https://bio-restore.clearagency.ai/stockists.md)): Find where to buy BIORESTORE Award Winning laundry treatments & sustainable clothing care at our global stockists – refresh, renew & revive your wardrobe now. - [Discover Sustainable Laundry Treatment Solutions & Clothing Care -BIORESTORE](https://bio-restore.clearagency.ai/sustainability) ([Markdown](https://bio-restore.clearagency.ai/sustainability.md)): Discover BIORESTORE Award Winning laundry treatments and clothing care to prolong the life of clothing & fashion in 1 home laundry wash. - [The science behind BIORESTORE - How it work](https://bio-restore.clearagency.ai/technology) ([Markdown](https://bio-restore.clearagency.ai/technology.md)): Discover how BIORESTORE works by taking a look at the science behind restoring the shape and texture of your clothing. - [Terms & Conditions](https://bio-restore.clearagency.ai/terms-conditions) ([Markdown](https://bio-restore.clearagency.ai/terms-conditions.md)): Try Now, Pay Later Program Overview When you order a product under the “Try Now, Pay Later” program, you will not be charged immediately. The payment is authorized and held at the time of purchase. You have 14 days from the delivery date to try the product. Payment Authorization At the time of purch ## How to cite BIORESTORE. “The Future of Laundry Treatments & Clothing Care”. BIORESTORE, 2026-11-12. https://bio-restore.clearagency.ai/about (accessed ). ## Company & contact - **Company:** BIORESTORE - **Address:** Gästrikegatan 14 113 56 Stockholm Sweden, 113 56 Stockholm - **General enquiries:** [hello@bio-restore.com](mailto:hello@bio-restore.com) - **About:** BIORESTORE AB Providing science based sustainable Laundry Re-Tergent™ Treatments for the fashion Industry & your wardrobe **Other languages:** [Dansk](https://bio-restore.clearagency.ai/da/about.md) · [Deutsch](https://bio-restore.clearagency.ai/de/about.md) · [Français](https://bio-restore.clearagency.ai/fr/about.md) · [日本語](https://bio-restore.clearagency.ai/ja/about.md) · [Latviešu](https://bio-restore.clearagency.ai/lv/about.md) · [Nederlands](https://bio-restore.clearagency.ai/nl/over.md) · [Svenska](https://bio-restore.clearagency.ai/sv/about.md) --- [View on site](https://bio-restore.clearagency.ai/about) · [Site index for agents (llms.txt)](https://bio-restore.clearagency.ai/llms.txt)